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>> Art Marketing & Selling Library >> Career Building, Sales, Promotion...Dozens of titles!

Marketing your art is a major area of expertise required for artists who are currently or planning to sell their work. Here are dozens of books which offer an excellent way to get started or advance your career advancement potential...

NEW!!

How to Grow as an Artist
Daniel Grant

In this definitive guide to resources, aspiring artists and serious amateurs devoted to their art will find scores of time-tested strategies to help them set up and work safely from a home studio; learn where and how to acquire appropriate art materials; develop their abilities with others as well as create art alone; explore opportunities for education in a wide variety of forms; overcome mental blocks; mat, frame, pack, and ship works of art; and much more. Artists looking to show and sell their work will find no-fail ideas for marketing, exhibiting, and entering the world of galleries. Filled with entertaining success stories, this is one volume for the bookshelf of every artist hoping to attain satisfaction and pleasure though his or her art. Plus, dozens of well-known artists as well as those successful on their own termsshare their own success stories and sources for artistic inspiration!
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How to Survive & Prosper as an Artist
Selling Yourself Without Selling Your Soul
Caroll Michels

One of the finest books we know about selling your work...a classic handbook! [Review by L. Diane Johnson]


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How to Become a Famous Artist
W. Joe Innis
Phenomenal book...you must get this one if you are thinking or are selling your art. Joe hit's the nail on the head and is a straight-shooter when it comes to talking directly to artists about their career. Talking from his own experience (rather than an observer of art) he tells it like it is. I recommend this to all my students and any artist desiring to build a long-term commitment to their art. [Review by L. Diane Johnson]

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How To Find Art Buyers
Nina Pratt

Although geared primarily to art gallery owners, artists, art consultants and anyone else who wants to sell art will find this book full of helpful advice. After reading the book, try the self-evaluation forms at the end to see how well you're doing in marketing and where you might want to improve your skills.

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The Business of Being an Artist
Daniel Grant

A comprehensive guide to developing a strategy for selling your art. Covers everything from finding a gallery to how to handle criticism.
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The Business of Art
Lee Caplin

Completely revised to reflect the impact on artists of the new tax laws, the topics covered include estate and gift taxes; financial planning; working with galleries, dealers, and museums; promoting art; choosing profitable fairs; securing grants; and the basics of corporations.
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The Fine Artist's Guide to Marketing and Self Promotion
Julius Vitali
Published by Allworth Press

Plenty of strategies and examples are included in this guide to marketing and self-promotion techniques which tells fine artists how to survive and build a successful art career. Enjoy an excellent guide which surveys successful techniques to achieving goals.
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5-Star Selection
The Art of Selling Art
Zella Jackson, Susan P. Levy
2nd edition,

The revised and enlarged edition of The Art Of Selling Art teaches you the Key Strategies of Selling Fine Art; How to Read and Effectively Deal with Client Personality Types; Specific Selling Strategies, and the Language of Fine Art Retailing. The author, Zella Jackson, is a Fine Art Business Development Consultant.
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Art Marketing 101: A Handbook for the Fine Artist
Constance Smith
2nd Edition

Must reading for any one seeking to make a living through their artwork. Art Marketing 101 shares the secrets of successful artists, ways to keep customers coming back, alternative avenues for selling art, photographing artwork, creating an impressive image, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, the legal aspects of selling artwork, portfolios every artist needs, contacting galleries, succeeding without an agent, publishing and licensing artwork, preparing a marketing plan, and debunking the myths surrounding the art business.
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Becoming a Successful Artist
by Lewis Barrett Lehrman - North Light Books

Many part-time painters dream of turning their art into a career, but don't know what it takes--or what it means--to be a full-time artist. In this book, 21 prominent painters, share their stories, inspiration and advice
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2002 Artist's & Graphic Designer's Market
Writer's Digest Books, Mary Cox (Editor)

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How to Get Started Selling Your Art
Carole Katchen

Learn how to put together an inexpensive exhibit, create a professional image, present your art work to potential buyers, put together brochures and portfolios, find collectors, get the most out of local shows, set prices, find the right gallery, and more. Whether your goal is to make a living from your artwork, or to simply buy more art supplies, experience the satisfaction of selling your own art.
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Design for Response: Creative Direct Marketing That Works
Leslie Sherr, David J. Katz

This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
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The Artist - Gallery Partnership
Ted Crawford, Susan Mellon

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The Internet and Art: A Guidebook for Artists

Barbara Houghton

This book is written to and for artists in clear language to help plan and execute websites for their own work, for their research and for their art groups. Introductions to a variety of approaches, this book gives easy to follow tutorials with lots of illustrations showing step by step how to create web pages that will reflect the artist's style.

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How to Make Money as an Artist
Sean Moore


How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience.
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5-Star Selection
7th EDITION!

Art Marketing Handbook
Calvin J. Goodman & Florence J. Goodman

This book stems from Goodman's four decades as an advisor to artists, dealers, and art publishers. Filled with examples from artists and others he has worked with. Extremely informative.
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The Artist's Guide to New Markets:
Opportunities to Show and Sell Art Beyond Galleries
Peggy Hadden

From the author: Why you must pursue new markets! All artists have careers, whether they think so or not. Three years of writing on artists' careers for Art Calendar Magazine has helped me see what artists themselves must do. The Artist's Guide tells you how to find new markets and make the most of your career from writing proposals to showing your work in corporate spaces.
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Art Marketing 101: A Handbook for the Fine Artist
Constance Smith
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Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist
2nd Edition
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Marketing to the Affluent
Thomas J. Stanley (Preface)

Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
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Networking with the Affluent
Thomas J. Stanley

Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.

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Making a Living As an Artist (Art Calendar Guide)
Art Calendar (Editor

Covers overcoming myths about being an artist. Pricing works, Using written contracts, negotiating contracts, creative blocks, taxes, managing your studio, insuring your work, making connections, commercial galleries, juried
competitions, public relations, news releases, buying ad space and legal issues.
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More great titles we recommend:

Successful Fine Art Marketing
Marcia Layton
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Living by Your Brush Alone
Edna Wagner Piersol>
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How to Get Hung: A Practical Guide for Emerging Artists
Molly Barnes

In this accessible, easy-to-read, detailed guide for artists, students, and aspiring art professionals, Molly Barnes takes the mystique out of "how to hung". Readers learn how to present their work and themselves to the professional art world.
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North Light Art Competition Handbook
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The Fine Artist's Guide to Showing & Selling Your Work
Sally Prince Davis
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Getting it Printed - How to Work with Printers and
Graphic Arts Services to Assure Quality,
Stay on Schedule and Control Costs

Mark Beach, Eric Kenly
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Getting the Word Out
Editors of Art Calendar
Another excellent, comprehensive look at self-promotion from magazines and television to book publishing and catalogs.
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Go to Books for Artists
Fine Art Career
Business of Art
Art Law & Forms
Art Safety & Care
Self-Promotion